Bright Shiny Objects
“Bright Shiny Object Syndrome” (BSO) is the term used by serious online marketers to describe internet marketing newbies and inexperienced oldies, who persistently chase the “next big thing” or product launch one after another in the vain expectation and desperate hope that it'll be the elusive missing link in their quest for riches on the internet.
The term comes from the tendency of some animals and birds to collect bright, shiny objects to hide away in their nests and dens to give them the illusion of security and the feeling that they are wealthy and important somehow.
Bright Shiny Object Syndrome, in terms of internet marketing, is usually exhibited by beginners, including those experienced people who have never succeeded online, who make the mistake over and over again of focusing on the complicated, exotic and glamorous systems, schemes and outright scams, rather than sticking to the tried and true common sense business principles that reliably make money online.
When it comes to the so-called “Gurus” actually talking about and helping people to understand and use their products, they are conspicuously absent. They know that if they were to do just that, they would be exposed for simply enticing people into their web of deceit.
Marketing and business are nothing more or less than common sense principles rigorously applied.
The endless dog and pony shows that constantly promote the “next big thing” or some trick for getting traffic for your internet marketing efforts are not only useless, but hold you back from making any real progress because they distract you from your objective.
Gurus prey on the distractibility of people. It becomes pretty obvious when you look at how they treat their customers, how they handle customer service and what they say about customer service. These people are more interested in cooking up schemes to manipulate their customers rather than serving them.
Drug dealers operate in much the same way. They prey on the vulnerability and weakness of people who are addicted to an idea that anything must be better than the pain they are going through.
Customer Service For Profit
Customer service in the internet marketing world is generally woefully non-existent. Sure the gurus will tell you that there is a guarantee of some sort, money back after 30 days, 60 days or some such thing because they are required to do so. However, that doesn’t mean they do it, or in fact that they are even capable of doing it.
If you want proof, just sign up for an obviously dodgy traffic generation system and then try to get a refund. Odds-on it will be a particularly painful and unpleasant experience.
Good customer service in business is rare, and internet businesses are no different. Exceptional customer service is even scarcer, but the companies that provide it are easy to find. They are the most successful; both online and off-line.
Buyers Buy From Those They Know And Trust
People who are treated well will come to trust the people who treat them well. People will only buy from those that they know and trust. This is particularly significant in internet marketing simply because the internet is dominated by untrustworthy characters, schemers and scammers.
Research was conducted by a Mr John A Goodman back in the 70’s to find out how well US government departments handled customer service. He found that the level of customer service was very, very bad so he did further study to see how profitable it would be to handle customer service intelligently.
The result? Only 5% of customers who experience a problem will actually complain. For every complaint lodged, approximately 19 other customers will have the same issue but say nothing.
Most of the unhappy customers will tell their friends and family and anyone else who will stand still long enough, about their bad experience. There used to be a saying amongst politicians that for every one person who complains formally, there will be 200 others who tell everyone else. Imagine what they effect is now with social media? It must be amplified enormously.
80% of all complaints are about bad systems. This means that the problems will be recurring, and not only are the customers pissed off, so are the people trying to fix the problem!
Failure to fix bad systems and ignoring customer complaints can only result in endless bad customer experiences and ultimately a bad reputation.
All of this doesn’t really worry gurus (or government departments) however, because they simply disappear after a short while having made their money from the weak and ignorant, and move on to greener pastures, just like the parasites they really are.
Organizing your internet marketing business to deal with customer service issues is not rocket science, it’s a no-brainer. It makes you money. Give your customers the service they expect and deserve by giving them the means to fix their problems. Listen to them, find the source of the problem and fix it. Quickly.
Good customer service is a profit centre, not a cost. It not only improves customer satisfaction, which is likely to encourage them to return, it works well for prospects as well. Customer service also includes dealing with enquiries and questions from prospective customers.
Run Your Business While Having A Life
Typically, those new to internet marketing don’t want to be dealing with this level of service simply because they don’t know how and don’t see the need to learn. Believe me, there is a need to learn so it would be foolish to ignore the issue.
At Empower Network, all customer and prospect service issues are dealt with for you. The system is designed to help you as a marketer of your own business to succeed. That is the reason for its existence. It is the lucrative solution to a complicated online marketing world.
Empower Network is a community of marketers who are sick and tired of seeing perfectly good yet ill-informed people failing to succeed at business. The type of business doesn’t matter, Empower Network is a training system, which helps people to discover how to live the life they want while making money at the same time.
HIT THIS LINK and make the decision to improve your online business experience today!